This post was last updated on June 13, 2024.
When you’re done with your busy retouching schedule, how do you share the photos with your clients? Delivering photos is an important part of your photography branding. And using an online photo gallery, like Zno Gallery™, will help you brand your photography business with user-friendly URLs.
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Brand Yourself Down to Every Detail
As a professional Photographer, you need branding to distinguish yourself in this competitive photography industry. Branding helps you create a memorable and cohesive identity that reflects your photography style and personality. Through a successful brand, you can attract your target audience, as well as establish credibility and trust with your clients.
So how do you build long-lasting relationships with your clients via branding? First of all, you should determine your photography style, target audience, and unique selling propositions. These are the core parts of your brand. Secondly, you should develop consistent messaging across all communication channels. For example, your website, social media, and marketing materials should all reflect your brand.
However, the most direct way to brand yourself is to put your brand name and logo on your website or gallery. Additionally, don’t forget to create a branded domain!
Let Us Handle the Domain Stuff
Today, Zno Cloud offers you one of the most convenient ways to brand yourself. It provides you with default domains that you can use without purchase. If you create your photography website with our photography website builder, you can use the domain name: mypixweb.com/. If you share photos with our stunning online photo gallery, then you can use the domain name: mypixhome.com/.
Use Brand Matched Subdomain
You can replace your default URLs with a personalized subdomain that matches your studio’s name or brand. Your subdomain should be short and easy to remember. Avoid long or complex names that may confuse your visitors. Take Zno Gallery™ as an example, if your brand name is Tracy Photography, then you can set your gallery’s subdomain as tracyphoto, or tracy-photo, then your gallery share link will be tracyphoto.mypixhome.com/, or tracy-photo.mypixhome.com/.
Additionally, consider your target audience group and choose a subdomain that will capture their attention. If your photography services are primarily geared towards newlyweds, then you can choose wedding-related terms for your subdomain.
What’s more, if you choose a subdomain name that contains photography keywords, it will also help to improve your website’s ranking on search engines, increasing your exposure and traffic.
Once you have decided on your subdomain name, you need to make sure that the subdomain you choose is unique on the internet. Try to avoid duplication of your subdomain name with other brands or websites. You can use a domain name lookup tool to check the availability of the chosen name.
Use User-Friendly URL Slugs
In addition to customizing your subdomain, you can also change the URL slugs of your gallery collections. Use user-friendly descriptions to enhance your client experiences. If you’ve taken stunning wedding photos of Jane and David, you can share them via a personalized gallery link. Set the collection URL in the collection settings to jane-david-wedding so they can quickly tell by the name that it’s a link to their wedding photo gallery.
About Zno Gallery™
Choose the best client gallery for photographers! You can explore the amazing features of Zno Gallery™ with free photo sharing, as well as customizable user-friendly URLs. Sign up for a free account and start branding your photography business today.
