As the end of the school year approaches, high school seniors are getting ready to celebrate their achievements and embark on the next chapter of their lives. As a senior portrait photographer, you need to ask yourself if you’re prepared to take advantage of this busy season. In order to effectively connect and interact with high school seniors and their parents, you must implement a special marketing strategy. Here are some top photography marketing tips for senior photographers to help you stand out.
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Research The Senior Portraits Market
Don’t forget to research your senior portrait market and learn as much as you can about the styles and trends that seniors are currently choosing before you begin senior portrait sessions. It will take some time to learn about their interests, hobbies, and personality.
If senior clients book your photography services, you can send them a questionnaire before taking their senior portraits. The questionnaire can contain questions about who they are and what they expect from the senior portrait session. This can help you make a deeper connection with seniors, as well as help you tailor the session to reflect their personality and ensure they feel comfortable and confident in front of the camera.
Build A Senior Photography Website
Creating a website for your senior photography is one of the most crucial aspects of marketing your senior portrait services. You need to show off your best senior portraits on your website and share more about who you are. It’s also powerful to showcase positive client reviews and experiences on your photography website. This can highlight the quality of your work and help you get more bookings.
Use a pre-designed template and customize your website design to match your branding and style. Zno Website™ provides you with stunning senior website templates that allow you to create your website effortlessly. You can use this website builder to create websites, portfolios and more with no coding skills required.
Write Your Senior Photography Blog
Another excellent strategy for marketing your senior portraits is to start a blog about your photography business. Blogs help to improve your SEO and help you attract more traffic to get your awesome work seen by more potential clients.
And how about reaching a larger audience? A great way to get seen by more people is by using the right keywords in your blog’s content or in the H1, H2, and H3 titles. What’s even more important is choosing topics that seniors are interested in. For example, you can share your photography style in your blogs and showcase your best photos. Or you can share senior portrait ideas that talk about poses. It is worth mentioning that you need to write blogs before the start of the busy season and schedule these blogs to be published during the busy season. This way you can shoot senior portraits and sell your photos during the busy season with ease.
Utilize Email Marketing
Launch an email marketing campaign targeting parents and seniors to promote your senior portrait services. Use professional and eye-catching email templates that showcase your photography work and reflect your brand’s style. In addition, increase email open rate by writing compelling subject lines that entice recipients to open the email. Above all, your email content needs to contain various information about packages, prices and booking processes with attractive call-to-action buttons.
Post Senior Portraits On Social Media
Never forget to use social media platforms to market your senior portrait services. Pinterest is one of the best marketing tools to promote your photography business. Create a pin with a title like “Senior Portrait Locations” or “Best Senior Picture Poses” so that seniors who are searching for senior pose ideas may discover you. This will bring new visitors to your website and expand your audience.
You can also post your senior portraits on Instagram and Facebook. Zno Gallery™ supports sharing your photos directly to your social media profiles, so that both your followers and potential clients can view your latest photos. In addition to sharing your images, you can also share a lot of behind-the-scenes videos on Instagram Stories. Let your potential clients know about the fun process of your photo shoots, and they’ll be more likely to contact you to book your photography services.
Collaborate With Schools
If you’re just starting your photography business and you want to broaden your clientele, you can consider collaborating with local high schools to promote your senior portrait services. Attend school events such as open houses and graduation ceremonies to get in touch with seniors and their parents. Get permission to bring a camera and take some snaps that can be used on their social media pages. Seniors will be very interested in booking your photography services if you offer special discounts or incentives through school referrals.
Launch A Senior Ambassador Program
Launch a senior ambassador program where current high school seniors can represent your brand and promote your photography services to their peers. Identify seniors who are sociable, outgoing and enjoy showing off in front of the camera. Then you can contact potential ambassadors via social media, email, or in person to explain the benefits of participating in the program and invite them to apply.
To further increase engagement, you can offer ambassadors special offers such as free senior portraits, customized photography sessions, giveaways and more. Provide them with content, hashtags, and promotional materials that are easy to share. Encourage them to promote your photography services through social media posts, blogs, and word-of-mouth marketing.
About Zno Gallery™
Zno Gallery™ is a cloud-based online photo gallery for sharing, delivering, proofing, and letting your clients download their images. Not only can you showcase your amazing senior portraits through this client gallery, you can also share them directly on your social media profiles. Sign up for a free account and experience the excellent Zno Gallery™ features today!
