The second the ‘Big Day’ is done, the post shoot workflow starts. This is a great opportunity to upsell clients with additional products and your wedding photography services.
Here are some tips to upsell your wedding services and improve your client’s experience.
Select Popular Wedding Photography Products
Photographers who are just starting out often wonder which print products should they offer in their online print store? Should you keep it minimal or offer every print product under the sun?
The answer varies but somewhere in the middle is a good starting point. Next research your target market, their tastes and budget. Then provide interesting products for that market. It’s also a good idea to create a luxurious environment surrounded by wedding pictures for your clients. This gives them a connection to your work and makes them feel special.
With Zno Estore™, you can enter product lists from professional print labs worldwide to produce a custom product listing uniquely your own. Zno Estore™ allows you to earn money by selling photos as digital downloads or custom print products. You set your own prices with no commission to Zno Cloud on a wide range of popular print products including lay-flat photo albums, framed prints, wall arts, table top print products and more.
Wedding Photography Pricing
Setting the right price is key to making sure that your photography business stands the tests of time. It is vital to consider all costs associated with producing and selling your products – such as materials, labor, overhead and marketing costs. By accurately assessing these costs and setting a price that covers them, you can ensure that your business is profitable.
Pricing your products properly ensures that you are competitive in the market. You need to consider the prices of similar products offered by your competitors. If your prices are significantly higher than your competitors, you may struggle to attract business. Conversely, if your prices are significantly lower, you could be leaving money on the table. An important step is to routinely conduct market research analyzing your competitors’ pricing strategies so you make informed decisions about your own pricing.
In addition to keeping your prices in line with the market price, reducing labor costs in order to offer regular promotions can increase sales.
A sales tool such as Zno Gallery™ can help you save time and money while also making it super easy to boost print sales. Once your Zno Estore™ is set up, you need to do very little else to operate the store. Using the Zno Estore™ means less time is needed to communicate with customers and follow-up on orders.
Give Clients Positive Hints to Upgrades
Don’t stop talking about the shoot after sharing their online photo gallery with your clients. Discuss their favorite images and concepts with them so you can include them in the album design. You can also:
- Ask them to select one of their favorite images to use on the album cover.
- Recommend what images to enlarge as spreads.
- Have them provide custom text to print alongside their images – adding that personal touch.
Plus, don’t forget to note the images they liked. This will help with album design later, and it can give your clients something to look forward to when they get the final product
When clients hire a photographer, they often already know what they want when it comes to products and their cost. Discussing your clients’ expectations regarding products before the shoot can help you understand what kinds of shots or images they’re looking for. When you meet their expectations, clients are more likely to purchase additional prints, wall art or other products.
Let Your Clients See the Products in Advance
Upselling techniques work by satisfying the needs of the customer completely – or exceeding them.
Successful photographers mentor their clients. They guide them to better understand what to value, or what they may come to value. For example, you might emphasize that a photo is beautiful and will look especially good printed. But don’t pressure your clients like a salesman. Another technique is to give a client a limited time offer. Explain why taking advantage of this offer is beneficial but don’t pressure your customers.
An online store is invaluable sales tool because it allows the client to preview the print product themselves on their own time without the expectation of a sales pitch. They will let their guard down and fully appreciate the photos. The client can see examples of the products instead of only hearing about them and, therefore, may be open to additional purchases.
About Zno Gallery™
Zno Gallery™ is Zno Cloud‘s cloud-based online photo gallery for share, showcasing and sales. Zno Estore™, built into Zno Gallery™, allows photographers to earn money by selling print products of their client’s images. Our online photo gallery also includes an easy-to-use designer so clients can change options like the size, the cover, or the frame and can see how the images will look when printed. Zno Gallery™ and Zno Estore™ are free to try.
